Transforming Bateriku Internal Dashboard Experience

Introduction

Bateriku is a service that helps Malaysian drivers get car battery replacements delivered and installed at their location. As the company scaled, their internal operations dashboard became increasingly difficult to use. Teams were burdened by information overload, fragmented tools, and inefficient workflows.

I was tasked with redesigning the internal dashboard to help operations teams monitor service performance more efficiently. The goal was to reduce decision-making friction and allow teams to act quickly based on real-time data.

Problem

1. Information Overload → The dashboard showed too much data without clear organization. Teams couldnt quickly identify what needed attention or action. Important metrics were buried among less critical information.

2. Poor Decision Making → Teams had to switch between multiple tools and rely on spreadsheets to understand business performance. This slowed down response times during busy operational hours and created confusion.

How might we create a dashboard that helps teams make faster, better decisions?

• Operations teams were spending 40% of their time just gathering data instead of taking action.
• Simple performance questions required multiple tools and took 15–20 minutes to answer.
• Regional performance comparison was nearly impossible without manual spreadsheet work.

Approach

After analyzing team workflows and current pain points, we identified two main approaches:

• Complete Rebuild → Start fresh with entirely new architecture and advanced analytics features.
• Strategic Redesign → Keep existing data sources but reorganize and clarify the interface systematically.

For the MVP, we chose the Strategic Redesign approach. It allowed us to improve the experience quickly while building toward future enhancements. After testing concepts with operations teams, we focused on two key goals.

Solution

1. Clear Visual Hierarchy
We reorganized information so the most important metrics appear first and stand out clearly. Teams can now spot issues and opportunities at a glance instead of hunting through dense data.

2. Modular Card System
We grouped related metrics into focused cards (orders, merchants, completion rates) that teams can scan quickly. Each card shows current status and trend indicators for better context.

The original dashboard treated all data equally, making it hard for teams to know what required immediate attention. In our redesigned version, we used visual weight, color coding, and smart grouping to guide users naturally to the most important information first.

What I Learned

This project taught me how internal tools can be just as impactful as customer-facing products. Even though users dont see this dashboard, it directly affects how well Bateriku serves their customers.

• Working with operations teams showed me how different internal users have different needs. Managers need high-level overviews, while coordinators need detailed performance data.
• The biggest challenge was balancing comprehensive data with simple navigation. We had to show enough detail for informed decisions while keeping the interface clean and scannable.
• This project reinforced how important it is to design for real workflows. We spent time understanding how teams actually use the dashboard during busy periods, not just what they said they needed.